Sustainability has been woven into our DNA since we started in 1997. In fact, it was the foundation of NEW TAILOR. We only make clothing after ordering. Only 0.2% of the clothing is never worn because of a possible failure or because it serves as an example. We are constantly inspired by our customers and follow trends on fairs and social media. Because all clothing is consciously selected together with the customer, it is also worn more consciously and longer.
Which aspect of sustainability is most important differs for everyone. From animal welfare, CO-2 emissions, water use, working conditions, how often it can be worn and what percentage of waste is. Let’s face it, we are not over-principled, but we feel it is our job to start improving the chain every year. The climate emergency is reason to allow sustainability and responsibility to penetrate into every aspect of our business.
We have a closer look at the manufacture of our clothing and from now on we do that every year and will report on improvements here. Like everyone, we are on a journey when it comes to sustainability. We are not perfect but we try to make a difference on every occasion we can. You can read how we do that below.