Sustainability is in our DNA
Sustainability at NEW TAILOR
Sustainability has been woven into our DNA since we started in 1997. In fact, it was the foundation of NEW TAILOR. We only make clothing after ordering. Only 0.2% of the clothing is never worn because of a possible failure or because it serves as an example. We are constantly inspired by our customers and follow trends on fairs and social media. Because all clothing is consciously selected together with the customer, it is also worn more consciously and longer.
Which aspect of sustainability is most important differs for everyone. From animal welfare, CO-2 emissions, water use, working conditions, how often it can be worn and what percentage of waste is. Let’s face it, we are not over-principled, but we feel it is our job to start improving the chain every year. The climate emergency is reason to allow sustainability and responsibility to penetrate into every aspect of our business.
We have a closer look at the manufacture of our clothing and from now on we do that every year and will report on improvements here. Like everyone, we are on a journey when it comes to sustainability. We are not perfect but we try to make a difference on every occasion we can. You can read how we do that below.
What we regularly discuss with all our partners
- Our garments are made for multiple use
- We consider animal welfare (RWS or GOTS quality mark) important
- The salary at our suppliers must be above average for all of us to benefit
- Energy reuse increases annually or is offset by green energy
- Recycling of materials is promoted and deployed where possible by, among other things, processing only single material
- Reducing water consumption is not only part of the cost-saving program
- Reduce CO-2 and thus energy consumption in factories and limit flight movements by grouping logistics
- Safety of production locations must be high; there are public reports of any mishaps and accidents
- Reducing chemicals in dyes for the fabric
- We prevent child labor and promote the education of all people in the chain
Wear often less maintenance
Our clothing is not for single use but must be suitable for multiple occasions. We are always looking for that together with the customer. We also share where the wool and other raw materials come from, how the clothing is made and how you can best take care of it. This increases the involvement with the clothing and you will take better care of it.
Surveys and interviews with customers show that our clothing can often be worn after seven years and worn an average of 200 times. Much more than the average of clothes in the average wardrobe of the Dutch man: seven times. Seven versus two hundred times. How sustainable do you want it? Wool products also require less maintenance and water to stay clean due to the self-cleaning nature. We propagate that suits and jackets need to be brought to the dry cleaner once every six months. Also for (colored) shirts we recommend not to wash them after a day.
Origin of clothing
Our suits and jackets are produced by artisans in Bangalore, India and Italy. Also in Amsterdam and Utrecht. The shirts are made in Gdansk, Poland and Castella Grotte, Italy. In all countries, we work with local artisans as part of our commitment to keeping their age-old techniques alive. A SMETA ethical audit is carried out annually at our suppliers in India.
Regarding the shipment of fabric or garments, we work with DHL and GLS sustainable shipping service, so we only ship our orders in batches collected. We also recycle all our shipping materials as much as possible and pack as much as possible in groups.
In our shops
We also integrate sustainability into our business at the micro level, from giving to charities to what we eat and how we clean our stores. Of course we separate the waste. We serve ordinary tap water, with or without carbonation and eat at least 50% vegetarian.
We have wool from Brisbane, Loro Piana and Dugdale that is not dyed and therefore only has natural shades from light beige to brown. Very beautiful and better for the environment. Barberis fabrics are made under one roof. From wool to finishing so that the number of transport movements is limited. The system is also set up in such a way that the water is reused and that fish can swim in the cleaned water. The fabrics from England are all made in the vicinity of Huddersfield. The spinning mill, weaving mill and finishers are almost neighbors of the warehouses from which Dormeuil and Harrisons send our fabrics in groups. Water reuse is also the norm here.
Suitable sheep & Cotton to Shirt
In 2014 we made a book with beautiful photos by Eiko Waleson together with Dormeuil and Myriad Design. The image report shows the story from sheep to your suit. If you know what it takes to make your suit and how many people are involved, you may want to skip style. That way, what you wear every day gets more value.
The trip took us to spinning mills, weavers, finishers and of course Dormeuil’s logistics hub in Huddersfield where we order all fabrics from Dugdale, Harissons, P&G, W. Bill and Dormeuil for you by jacket or suit. Unfortunately we have not yet been to New Zealand or Australia to take pictures of the sheep and wool auctions ourselves.
In 2011 we made Cotton to Shirt to do the same for making cotton and shirts.
Below you can view Suitable Sheep. Click here to view Cotton to Shirt.